Your phone should be ringing.

We help tradesmen and local businesses get found online and win more customers. Our services include web design, SEO, GEO (Generative Engine Optimisation), AEO (Answer Engine Optimisation), Google Business Profile optimisation, and social media content. We specialise in making sure your business shows up where your customers are searching — whether that's Google, AI search engines like ChatGPT and Perplexity, or social media.

We work with tradesmen and local service businesses — plumbers, electricians, roofers, builders, painters, HVAC engineers, cleaners, landscapers, and more. If you serve customers in a local area and want more enquiries from online search, we're built for you.

Every business is different, so we tailor packages to your goals and budget. We offer monthly retainers and one-off project pricing. Get in touch for a free consultation and we'll put together a plan that makes sense for your business.

Most agencies still only focus on traditional SEO. We go further with GEO and AEO — optimising your business for AI-powered search engines like ChatGPT, Google AI Overviews, Perplexity, and Gemini. These platforms are changing how customers find local services, and we make sure you're visible where the industry is heading, not just where it's been.

SEO is a long-term strategy. Most local businesses start seeing meaningful improvements in 3 to 6 months, with results compounding over time. Quick wins like Google Business Profile optimisation and local citations can have an impact within weeks. We provide monthly reports so you can track progress from day one.

Your Google Business Profile (GBP) is the listing that appears in Google Maps and the local map pack when someone searches for a service in your area. We optimise your profile with the right categories, services, photos, posts, and review strategy so you rank higher in local results and get more calls.

Word of mouth is great, but it's unpredictable. SEO gives you a consistent stream of enquiries that you control. When word of mouth slows down — and it always does at some point — you'll have a pipeline of customers finding you online. The best tradesmen have both.

Local SEO focuses on getting your business to appear when people search for services in your area — things like "plumber near me" or "electrician in Manchester." It includes your Google Business Profile, local citations, reviews, and on-page optimisation with location-specific keywords. For tradesmen, this is where the money is.

GEO is the practice of optimising your online presence so that AI-powered search engines — like ChatGPT, Google AI Overviews, Perplexity, and Gemini — recommend your business when people ask for services. More and more customers are using AI to find tradesmen instead of traditional Google search. GEO makes sure you show up in those answers.

AEO focuses on structuring your website content so that search engines pull direct answers from your site. This includes featured snippets on Google, voice search results, and AI-generated answers. When someone asks "how much does a new boiler cost?" — AEO helps make sure the answer comes from your website.

Google is already changing. AI Overviews now appear at the top of Google search results, pushing traditional listings further down the page. Meanwhile, millions of people are using ChatGPT, Perplexity, and Gemini to find services directly. Businesses that optimise for AI search now will dominate when the shift accelerates. Those that don't will wonder where their leads went.

They work together. Good SEO builds the foundation — strong website, quality content, local authority. GEO takes it further by making your content citable by AI systems: structured data, clear answers, authoritative language, and presence on the platforms AI models trust. We do both so you're covered no matter how customers search.

Yes. A Facebook page is rented space — you don't control it, and it can't rank on Google. A website is your own asset that works 24/7, ranks in search results, builds trust with customers, and gives AI search engines content to cite. It's the foundation everything else is built on.

We build on WordPress — the world's most popular website platform, powering over 40% of all websites. It's flexible, SEO-friendly, and easy for you to update. We design with Elementor so your site looks professional and loads fast on every device.

Absolutely. Over 70% of local searches happen on mobile. Every website we build is fully responsive, fast-loading, and optimised for mobile users. Google also uses mobile-first indexing, meaning your mobile experience directly affects your rankings.

We create content for the platforms that matter most for local businesses: Facebook, Instagram, TikTok, and Google Business Profile. We focus on the platforms where your customers actually are, rather than spreading thin across everything.

We create content that builds trust and gets enquiries: before-and-after posts, tips and advice, customer reviews, behind-the-scenes footage, and local area content. Everything is designed to show your expertise and make potential customers feel confident picking up the phone.

It helps, but it doesn't need to be professional. Quick phone photos and clips from your jobs are perfect — we handle the editing, branding, and copywriting. We'll tell you exactly what to capture and make it easy to send over.